You’re bleeding money if you hire full-time employees for jobs that AI can do in half the time and a fraction of the cost.
Many business owners are spending big on salaries while their revenue takes a hit. Conventional wisdom advises hiring to grow, but expanding your firm doesn’t always increase profits. You’re paying $5,000 a month for an employee who spends 50% of their time on tasks such as email marketing, lead management, and content scheduling that AI could handle for $250.
Implement Make.com workflows to automate operational tasks, freeing up time and reducing costs. Here’s how:
1. Email Marketing: Use Make.com to setup a workflow that handles all your email correspondence. Configure it to track open rates and click-throughs, and tailor emails based on this data. A simple automation like this easily replaces the hours a full-time marketer would spend on email campaigns.
2. Lead Management: Most leads need nurturing before conversion. Make.com can handle all the boring, repetitive stuff. Setup a workflow to track website visitors, gauge interest level, and trigger follow-up emails. You could easily save $1000 a month previously paid to a marketing exec.
3. Content Scheduling: Instead of having an employee manually scheduling social media content, use the Kit application and integrate it with Make.com. A well-configured Kit-Make_com workflow can schedule content for weeks in advance, saving around $800 a month allocated for a social media manager.
4. Project Management: Stop wasting valuable man-hours on project management. Tools like Monday.com and HubSpot can manage tasks, deadlines, and team communication effectively. Integrate them with Make.com for seamless automation and replace that $75/hr project manager.
5. Sales Funnel: Build a sales funnel using ClickFunnels. Integrate it into a Make.com workflow for consistent lead nurturing and progression. Automating this shaves away costly hours from your sales team’s workload.
EXAMPLE: A $500K consulting firm implemented this strategy and saw impressive results. They replaced a full-time employee with Make.com workflows, saving $60K a year in salary alone. Moreover, overall productivity soared since the remaining employees focused on high-value tasks.
NEXT STEPS:
1. Identify operational tasks which can be automated in your business.
2. Signup for Make.com and explore its capabilities.
3. Start with the easiest task and gradually build more workflows.
Remember to check the integrations available with Make_com.
TOOLS: Make.com, Kit, ClickFunnels, HubSpot, Monday.com
COSTS: Make.com ($20 per month), Kit (free), ClickFunnels ($97 per month), HubSpot (Free to $3,200 per month), and Monday.com ($8 per user/month).
COMMON MISTAKE TO AVOID: Automating every process at once can lead to chaos and miscommunication. Take a slow and steady approach. Start with the simplest task and gradually add more complex workflows.
Replacing a full-time employee isn’t about eliminating jobs—it’s about streamlining operations and boosting overall productivity. So, start building those workflows and see your business rise to the next level.
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