Your email sequences are underperforming, and you’re leaving money on the table. The truth is jarring – most businesses squander golden opportunities by sending lacklustre emails to cold leads. Your problem isn’t spam filters – it’s boring, ineffective email content.
Here’s what changes the game: combining killer copy with a platform built for conversions. That’s where Kit (formerly ConvertKit) dominates. But even Kit’s automation power means nothing without sequences that actually convert.
PROBLEM:
The typical approach to email marketing is to bombard cold leads with incessant sales pitches, resulting in an abysmal conversion rate. Here’s why this strategy fails:
Lack of personalization: Blanketing all leads with the same messages ignores individual needs and frustrates potential customers.
No compelling storytelling: Just offering features and benefits isn’t enough. Humans respond to stories and emotional connections.
Misplaced CTAs (Call-To-Action): Burying the CTA in paragraphs of text turns off readers and lowers conversion rates.
SOLUTION:
I’ll outline a three-step strategy to develop a powerful 15-minute email sequence using tools like make.com, Kit, ClickFunnels, HubSpot, and Monday.com.
Personalize Your Emails: Use Make.com’s dynamic content to tailor your emails to every lead’s specific location, industry, and behavior. It takes less than three minutes to configure these settings.
Engage With Stories, not just Offers: Build a compelling narrative around your offering. Use Kit’s pre-built templates as a starting point and tweak them to your liking in less than 5-minutes.
Highlight Your CTA: Position your CTA prominently in each email and make the benefits crystal clear. Use HubSpot’s email design tool to create noticeable, clickable CTAs that convert in just 7 minutes.
EXAMPLE:
Consider a $500K consulting firm that implemented this approach for their cold leads. They spent a mere 15-minutes setting up this sequence and their conversion rate skyrocketed from an industry-average 10% to an astonishing 40%.
Specifically, they used make.com to segment their list and send personalized emails according to industry. They created gripping stories using Kit’s templates and strategically positioned CTAs through HubSpot. All this was managed and tracked seamlessly using Monday.com.
NEXT STEPS:
Start improving your conversion rate today:
1. Sign up for a free trial on make.com and Kit, get a basic plan for HubSpot and ClickFunnels and upgrade your Monday.com account. This will cost about $200 per month, but with a 40% conversion rate, the investment is well worth it.
2. Segment your leads based on key factors (industry, position, behavior, etc) using make.com.
3. Create your email sequence using the steps outlined above, ensuring each email is personalized, carries an engaging story, and highlights the CTA.
Avoid the common mistake of forgetting to test and monitor your emails. Use ClickFunnels and Monday.com to track opens, clicks, and conversions. Adjust your emails based on the response and watch how your brand story and compelling CTAs convert cold leads like never before.
In conclusion, businesses that cling to ineffective email strategies will end up leaving money on the table. Take 15 minutes to implement this proven strategy and watch your conversion rate soar to 40%. The results will surprise you.
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